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media violance
7/19/2013 1:39 PM // 0 comments






Media influence can be conceptualized as an effect that gains by the receiver. There are many research 
regarding the media influence and effect by the past researcher and mostly it shows that media is
 giving a negative impact. Violence and aggression from the media has increased now days because the 
exposures produce violence in people and aggression among youth. 

According to the experts, L. Rowell Huesmann 
“that exposure to media violence causes children behave more aggressively and 
affects them as adults years later." (Grohmam, p.16

From media, kids and adults learn and imitate. As Albert Bandura studies, children who  
saw the model aggression in the television learn and imitate what they saw in the television.
 This shows that psychological and physical behavior can be taught by what they repeatedly to
 see.

According to Grimms, 2008 (pg 29) media effect exist in every part of the mass communication and they are multiple and manifest. It’s considered as the manifest because audiences can choice between watch or read the 
medium. Any chosen materials can considered as media effects.

Five decades of research into the effects of exposure to violent television and 
movies have produced a thoroughly documented and highly sophisticated set 
of research findings. It is now known that even brief exposure to violent TV or 
movie scenes causes significant increases in aggression, that repeated exposure of 
children to media violence increases their aggressiveness as young adults, and 
that media violence is a significant risk factor in youth violence 
(Bushman & Huesmann, 2001; Huesmann et al., 2001).

Media is part of leaning process. The more youth has been exposed with aggression and 
violence, more they learn to be aggressive. This becomes the risk factor for media to produce any 
product that involving violence and aggression. 



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